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Websites used to be the linchpin of an online business. Now websites are the linchpin of almost every business, online or otherwise. If a domain name is your address and a server is your place of business, then a website is everything that goes inside of your building to convey your business to the public. Websites are crucial for every business in nearly every industry lest a business fall behind and become irrelevant. All of this is pretty common knowledge and is seldom debated. However, there is plenty of debate around whether Do-It-Yourself (DIY) web design or Done-For-You (DFY) web design is the best choice for any one business.
(For the purposes of this article, when we refer to DIY web design, we’re referring to building your own website either from scratch, with the help of a CMS (such as Joomla or Drupal, or even WordPress), or from a service such as Squarespace, Wix, or Weebly.)
So what is right for your business? We’ll go over many different categories to consider.
Expert design can no longer be considered a luxury.
- 94% of people cited web design as the reason they mistrusted or rejected a website.
- 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
- 38% of people will stop engaging with a website if the content/layout is unattractive.
The points above have huge implications! Statistically, if 1000 people look at your site, 500 will will decide for themselves whether or not your business is credible! This is more than someone’s preference at stake. Your website is a direct reflection upon your business. Also, design and taste are very difficult areas to operate in and deal with while keeping your personal bias out of them. Considering this, an apt question to ask would be something like, “Why would you not want an expert handling your web design needs?”
What I’m about to tell you is something that, coming from an expert in the field of web design, will likely surprise you. Ready? Here it is:
Creating and developing your website for your business does NOT make you money.
Shocking, I know. Here’s what I mean: A website can be worth the investment you put into it. However, while you’re pouring your time and resources into DIY web design, you’re also spending time and resources away from the rest of your business (and perhaps even your own personal time). Don’t you think your time is worth more money being poured into your business, improving it in ways that only you can? You can’t outsource you. Web design? That’s not too hard to outsource.
If you’re here and reading this, then it would be safe to assume that you are good at assimilating new information. Ability to learn isn’t really going to be the issue at hand here, though. Again, this has more to do with the time investment. There is also an inherent frustration and stress with learning something new in a short amount of time to supposedly have a great effect. That’s asking a lot of anyone. It’s not impossible. It’s just not practical in a lot of cases.
Consider this: before your DIY web design project is over with, you will have to learn…
- Good design practices and principles dealing specifically with web design;
- How to use a new web building software or service (assuming you’re not learning how to program from scratch!);
- What to do when managing your newly built website;
- How to promote your new website;
- And more!
Think about the time that this will take away from your business. Think of the time it will take away from your personal life. Again, why put that on yourself?
Typically, budget constraints are the biggest reason cited for wanting to take on a DIY web design project for one’s own business. Sure, if you have very little to no resources to dedicate to your web project, DIY web design may be your only option. And this is a very legitimate concern! This is the only way for a few business owners. That said, before writing off DFY web solutions completely, consider these things:
- Can you afford the aforementioned time, including learning, investments required for a DIY web design project?
- Can you afford to not allocate those resources to your business in other ways?
- Can you be objective in your web design, keeping your personal taste bias out of it?
If you are not 100% certain on any of these points, then the next question you need to ask yourself is, “Are you sure you can afford to take a gamble and not hire the services of a DFY web design agency?”
When To Consider DIY Web Design
DIY web design can be a great tool in particular instances. DIY may be the way to go as long as (gosh there are lots of bullet points today!):
- You are on a very low budget for a website (not even a few hundred bucks).
- You are technologically adept
- You are willing to stay informed on web design and hosting practices, lest your site become deprecated, thereby lowering visibility and decreasing the number of people that stay on your website.
When In Doubt, Stick With DFY Web Design If Possible
There is so much at stake for your business when it comes to web design. Having a poorly designed website won’t just
Be sure to check out these other great posts on DIY vs. DFY:
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May 18, 2018