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3 Points That Support The Gamification Of Digital Marketing

3 Points That Support The Gamification Of Digital Marketing

Gamification is exploding onto the scene in many different industries, and we at WunderTRE think it can benefit business owners when it comes to...

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Tracking Metrics and Progress For Your Business

Tracking Metrics and Progress For Your Business

Every action a business takes has a metric to it, some are positive, others are negative. Where most businesses fail is when it comes to tracking...

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The Untold Story of Shipping Products

The Untold Story of Shipping Products

One of the many things online retailers face is shipping products. While it seems straight-forward on the outside, it's a bit more complex than...

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Selling Your Products or Services Online: Expectations vs. Reality

"I'm going to make millions selling stuff online!" might be what you are thinking in your brain right now. That little small voice wants you to believe that you can spend a day setting up an online...

The Flywheel Model

HubSpot CEO, Brian Halligan at #Inbound2018 broke down how the sales funnel model that our entire industry has been using is hurting us in the long run. There are cracks in the funnel that leak value...

12 Reasons You Shouldn't Invest in Social Media Marketing

We get asked a lot if social media marketing is worth it. We believe it is 100% but, if you find yourself in one of the categories below, it's time to change things up. You are just doing it because...

Welcome back to this week's Fire Friday! Today we're talking about respecting the network. What do I mean by that? Well, far too often I see people using Twitter like they use Facebook or Instagram like Pinterest. Different networks need different treatment. If you plan to market on Social Media, you should respect the networks for what the are! The video has the bulk of the info, but here is a quick list you can use too.

Facebook: The king of Social Media networks! Hashtags are irrelevant on Facebook so don't load your post up with them! Try more photo or video media that tells a story. Videos that are 30sec to 2min will perform the best! If you post an image make sure it doesn't have a lot of text overlaid on itself because if you want to boost it, it has to have 10% or less text in the image to run successfully.

Instagram: Photos and 1min Videos! Hashtags are the best way to get your content seen. It should be real and authentic, don't use a lot of stock photos or videos. When you do use hashtags don't use too many and make sure they actually have to with what your content is

LinkedIn: This is a great way for B2B communications. Don't use hashtags, don't post pictures of your dinner, don't use a ton of emojis, and avoid talking politics. Keep it clean and professional, you'll get a lot more respect and be a lot more effective.

Twitter: This is for quick thoughts. Photos, GIFs, or sharing your blog posts. Hashtags are almost a must with every post because Twitter is all about topic-based communication.

Pinterest: This is like a giant world full of ideas in photo form! This is a great way to showcase a product you sell or "After" photos of a service your business offers. Hashtags are supported on some parts of the platform, but are not a big part of it, use them sparingly.