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Google is such a massive company with so many different products and services, that it’s difficult to even count all the different ways that it can help your business. If you’ve never thought about it, you might be surprised when you consider that there’s a whole lot more to Google than just it’s search engine. If you’ve found yourself asking, “What has Google done for me lately?”, then consider these six ways that Google can help your business.
Google Can Send You Organic Search Traffic
First and foremost, Google.com is the most popular search engine in the world. Millions of people use it every day to search online for products and services just like the ones your company sells. And if you play your cards right, many of those people will find your website in the search results.
You already know about search engine optimization (SEO), which consists of a host of methods for attracting search traffic to your company website. When properly applied, SEO can gradually lift your site in the search rankings and send hundreds—and eventually thousands—of targeted visitors to your website’s landing pages every single day. And many of those visitors will fill out lead capture forms or will even make purchases right then and there.
Google Offers Local Business Directory Listings
Long before smartphone apps like Yelp came along, Google was offering businesses large and small the opportunity to fill out business listings to be shown in the Google My Business (GMB) directory. If you have a completed profile and listing in GMB, this can make it a lot easier for new customers to find you online.
Always make sure that your name, address and phone numbers (NAP) listed in your GMB profile are kept up to date, as this is a ranking factor that can help or hinder your company from showing up in local search.
Google Customer Reviews Can Drive More Business to Your Door
Google reviews can also get new customers. Whenever you get new customers, try to get some feedback from them about their experience doing business with you and about their opinion of your products and services. Ask them how they found out about your business, and then ask them to also leave a customer review on Google or on whichever platform they used to find out about your company.
Customer reviews are one of the primary ways that new customers will find your business, especially if you are a local business working with local customers from a brick-and-mortar location. But even online businesses and mail-order businesses will benefit from customer reviews. In fact, online businesses will rely even more heavily on these reviews than other types of business, since many people who purchase products online make their buying decisions based solely on the reviews that they read online. So getting a lot of positive google reviews can help quite a bit.
Google Maps Can Make It Easy for New Customers to Find Your Location
Google Maps is an app that comes standard on many smartphones and tablets. It syncs with the customer’s GPS ability on their phone and makes it super easy for them to find you. They can even have their phone guide them step-by-step along their route as they drive from wherever their original location was right up to your store parking lot.
So it’s important to keep your Google business listing current and update all of your location information so that Google can accurately send new customers to you. If Google Maps sends potential customers to your old store address because you forgot to update your new location info, don’t expect to ever see those customers walk through your door. They'll just do another Google search and go to one of your competitors instead. So update your Google listings.
Google Ads Can Promote Your Company on Websites Around the World
As important as it is to attract free, organic search traffic with high-quality blog content and smart SEO practices, sometimes you need to buy traffic to make more sales. Google can help you with this too!
Google Adwords is an advertising platform that places ads on websites and puts businesses like yours in front of people all around the world. You can create business ads in different languages and geo-target them to specific countries too. And if you're a small local business, you can use local SEO techniques to target your ads to people in your local area too.
Google ads are everywhere! Most of the top blogs and media outlets in the country place Google ads all over their pages, so if you’ve got the budget for it, then you can get your ads placed in front of millions of people every day—if not every hour. Or you can use a more modest budget and still reach a lot of new customers.
Google Offers Free Software and Apps
Google can also help your business with all of the free software and apps that they provide to businesses and consumers around the world.
Have you ever heard of YouTube? Of course you have. Can your business benefit by using YouTube? Of course it can, and it probably does already. Well, guess who owns YouTube. That's right, it’s owned by Google.
How about Google Plus? It's also free, and businesses just like yours use this social media platform to connect with customers and drive traffic to their websites every day.
Google also has apps like Google Docs for word processing and Google Sheets for spreadsheets. Many businesses use these apps every day for their business. By connecting your team through cloud services, you can instantly share documents in these apps, edit them and pass them around for approval and for easy viewing. You don’t even have to email them or antyhing, as the documents are instantly updated and shared in real time.
You can also use the free Google Adwords Keyword Tool to research keywords to use in your advertising and blog content.
And again—it’s all for free.
So as you can see, there are a lot of ways that your business can benefit from Google’s products and services. Many of them are free to use, so it's a no-brainer that your team should be using these opportunities to get free traffic to your blog, get free customer reviews, get free business listings, get free GPS mapping services, get free social media followers, publish and distribute videos for free and look up targeted keywords to drive your content marketing campaigns.
And if you’re okay with spending a few bucks, you can even advertise your business on millions of websites and alongside search results for a fraction of the cost of traditional advertising on other forms of media like television, radio, billboards and newspapers.
When you add it all up, that's a lot of value that Google offers to businesses. If you aren’t already taking advantage of these services and products, then what are you waiting for?