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2 minute read | Encouragement, eCommerce, goals, Brand, Need To Know, Business Development

Selling Your Products or Services Online: Expectations vs. Reality

Matthew Hart

Written by Matthew Hart

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"I'm going to make millions selling stuff online!" might be what you are thinking in your brain right now. That little small voice wants you to believe that you can spend a day setting up an online business and let it run in the background making you beaucoups of money. The logical side of your brain knows this to be untrue but you still want to believe it, don't you!

This happens because we've been 'branded' to believe that we can become an overnight success. The problem is that this is actually true. There is a chance you can be an instant millionaire. You can do the right things at the right time and boom, you don't have to work for the rest of your life.

The reason for this is that when you want to start something big you begin in dream mode. Once you actually get going you hit reality. Hiccups happen, problems need fixing, sales won't "happen", refunds start flooding in, you need to hire for a position you can't pay for, you need to fire someone who's role keeps the business afloat, product or service flaws rear their ugly head, and 7 critical business core issues pop up right in the middle of your biggest project or order to fill.

Welcome to business as usual! Woohoo! Aren't you excited? I can see how happy you are about this dream business. Yeah, stop patronizing me, OK? Why does the distance from my dreams to reality have to be so gosh darn far away? I think I can answer that question with one word. Time.

When we dream up our businesses we see them in the future. Sometimes this dream company we see is not just in the future, sometimes it's in the very distant future, so distant that you actually might never see it. "But 'so-and-so' has their business right where they want it. They can go on vacations whenever they want!" Yes that is true but you are literally viewing their business in the middle or maybe near the end of it's lifetime. You are comparing your start-up e-commerce endeavor with someone who has done things you haven't done and probably put in way more time than you think.

Yes there are the special cases where someone starts a company and a year later they are selling it off for more than you've ever made in your entire life. Yes that actually happens, but, this is not normal. This is not you and this is not your story. Sometimes we ask each other "if you could switch places with anyone who would it be?" and many times we can instantly give an answer, or two, or fifteen. This is because we've spent too much time looking and comparing others with ourselves.

When you stack up everything else everyone has ever done it will always be more than you have because we only see what we want to see. We don't see the struggle, hardships, loss, and sacrifice that they had to endure to get where they are now. Recently a very famous and rich pop singer was extremely transparent about her past and how she suffers to this very day from PTSD, anxiety, and depression from a life of abuse. While she still has to go through these issues she has learned to use them to help move her in the right direction because these show her the path not to take. You see the "bad" in your business is actually be the fuel you need to move it forward.

So when you start this dream business online you will have setbacks, lots of them. Some of them will actually put you on your back. It will not feel like the dream you had. Some days it might even feel like a nightmare. "This is too much work and hardship for this dream." you might be thinking. That is an OK thought to have. All it means is that you either make the dream worth the sacrifice or you get a new dream. If it's worth it you will do it.

Something that helps is having a team around you that believes in you and wants to see you succeed. At WunderTRE we love meeting with our clients and talk with them about their future strategies, goals, ideas, and dreams. They have someone who's got their back and you do to. The most powerful thing you can do to bridge your present reality to your dream future is to partner up with people who can help you get there.

Checkout these free resource for you if you are trying to get some good ideas started!

The Idea Distillery Free Download

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