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As a business owner, I bet you receive quite a few emails each day. I'm also betting that most of these emails come from companies who's email list you've signed up for. Email Campaigns also known as "Email Marketing", has been around for years, and although some companies get spammy with it, others nail the concept. In this post I'll be talking about a few ways email marketing could benefit your business.
Email Marketing is a great way for your business to stay top-of-mind with your customers/potential customers. Each time you send out an email, you're reinforcing your brand-image, and if you're doing it right, bringing value to the reader.
Being top-of-mind helps ensure that when a customer needs something that you offer, you're the one they think of!
2. Get The Word Out
Another great thing about email marketing is it lets you get the word out about something quickly. Maybe you're launching a new product or service, or maybe you're running a sale or promotion. In either case you need to let people know about it and email is one great way to do that!
3. Receive Feedback
This one is an often-overlooked benefit, but it has the potential to make a huge impact. Using a tool like Typeform you can turn simple emails into a customer feedback engine.
Customer feedback is critical information that you can use to identify pain points, determine what they love about your business, and more! Email marketing gives you the opportunity to send out an email-based survey to a list of your customers, leads, or both. Don't overlook this great option.
4. Exclusive Club
Email marketing gives you the opportunity to develop a loyalty club or "members only" group that allow people to sign up for "exclusive" emails that contain deals, early announcements, and more!
Using this as a tool you could expand your companies reach and audience, which can easily lead to more revenue.
I hope you found this post helpful! Email Marketing can be a great tool for businesses if it's treated like it should be and not abused and used for spamming. If you're not already trying it out, you should!