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The year is 1996, the internet is still a new, fresh concept. Jeff Bezos is not a household name, neither is Amazon. eCommerce is vastly unheard of and there certainly are not many places to buy a domain name (Shout out to Network Solutions) Fast forward to 2018, and the landscape is vastly different, eCommerce is all around us and the options for business owners to create their own online store is honestly a tad overwhelming. With that change has come the popularity of Domain Registrars.

GoDaddy is probably the most well-know in today's world, but I and many other experts agree they're not always the best choice. Actually, they rarely are. But what make up a good registrar and a bad one? Here, we're going to break down just that. I'll list out 3 registrars and their pro's and con's. I will be listing them in order of my most recommended to my least. Here we go!

1. Namecheap

A man amongst boys, Namecheap has great customer service, they're consistently one of the cheapest, they offer almost every TLD in the book, they're ICANN accredited, and outside of domains they offer great security benefits. Namecheap is all about web freedom, and they're always backing causes that promote a neutral, safe world wide web. So, on top of offering a great product and service, they're always pushing the bounds for what that looks like. You get what you pay for in the best way with these guys!

Customer service: 9/10

Pricing: 9/10

Domain Buying Options: 8/10

Other Services: 7/10

Domain Privacy: FREE

Country of Origin: USA

ICANN Accredited: Yes

When not to use Namecheap: If you have purchased other domains from a different registrar, it's best to just keep buying them from the other place. It make things less complected. You can transfer all your domains to Namecheap though, if you're dedicated to it like I am. Also, if you're hosting a website on GoDaddy, or Bluehost, it's best to have your domain in the same place. Again though, Namecheap offers hosting that beats most other Domain Registrars options so transferring is always an option.

2. GoDaddy

Namecheap is my #1 and then it's a really far down til we get to GoDaddy. GoDaddy is popular for a reason though, the can sell you almost any domain, the have a robust list of extra services similar to Namecheap but I'd say more than Namecheap. GoDaddy's pricing has gone up over the last few years but they're still the cheapest in some TLD's. They do have a great domain brokerage option that allows you buy domains that someone already owns. They're support is what makes me dislike them so much though. GoDaddy support is absolute not helpful in almost every case I've dealt with them, and I've dealt with them quite a bit. If you're needing some really unique domain name, or bundling several GoDaddy services together, then GoDaddy is the answer. If you're looking for it to be easy, cheap, and have help when you need it, it might not be for you.

Customer service: 6/10

Pricing: 7/10

Domain Buying Options: 9/10

Other Services: 9/10

Domain Privacy: FREE

Country of Origin: USA

ICANN Accredited: Yes

When not to use GoDaddy: If you don't use them for hosting, email, have other domains bought through them, or need some really crazy special domain name, avoid using them.

3. Hover

At this point I'm kind of just listing companies for the heck of it. If Namecheap or GoDaddy don't do it for you, check out Hover. Hover doesn't have the options the others do, and they can be on the pricier side, that said, they do have a "Premium" feel to them that may appeal to you. Hover is simple and straight forward they do have some good domain security options, they're support is pretty good, and if someone already owns the domain of your dreams, they have a pretty good brokerage service. All in all Hover comes in at a decent 3rd place in my book.

Customer service: 7/10

Pricing: 6/10

Domain Buying Options: 7/10

Other Services: 7/10

Domain Privacy: FREE

Country of Origin: USA

ICANN Accredited: Yes

When not to use Hover: Pretty much it should be phrased "When To Use Hover." Use Hover when Namecheap or Godaddy just don't cut it for you for some reason.

A list of places you should not buy domains from..



Network Solutions


In Closing

A domain name is one of the most vital parts to your eCommerce business. You need to make sure you get a name that fits your business well, so having options is important sometimes. You need to make sure it works with seamlessly with your other services, like email. And most importantly, you need to have a great support team to back you up.